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Disney+ – A Turning Point in the “Streaming Wars”

The new streaming service enters a highly competitive market, hoping to differentiate itself with its extensive content offerings. The service is available only in the USA, Canada and the Netherlands to start, but has been generating worldwide social media attention for some time. From January 1st to November 11th, 2019, on Twitter, Disney+ was mentioned […]

Maven Road partners with Zignal Labs to enhance usage of Social Media Analytics

What a week! We’re excited to share that a few days ago we had the pleasure of signing a partnership with Zignal Labs to join its exclusive Network Partner Program. Apart from us, initial members of Zignal’s Partner Program include impressive firms like Brain+Trust Partners, CARMA, Pramana Collective, The Public Good Projects, TextOre and Trust […]

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Fashion Weeks: Through the Eyes of Social Media

It’s been more than a century since some ateliers of the early 1900s in Paris began hiring women to wear their creations in public shows, those were the forerunners of the modern fashion weeks. Even though the number of fashion weeks around the world has been increasing over the past two decades, New York, London, […]

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Fridays For Future: The Social Media Impact of Greta Thunberg

Someday in the future, we may remember December 14, 2018 as the day that an unknown 15-year-old climate change activist from Sweden stepped onto the international stage and commanded it, awakening the conscience of citizens across the world and demanding action from its leaders. Greta Thunberg’s speech at the 2018 United Nations Climate Change Conference […]

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Lollapalooza, a Social Media Record

Lollapalooza, an event that first launched in 1991, remains one of the country’s most anticipated and talked about music festivals. Chicago’s Grant Park hosted around 400K people this year, at the festival’s 15th anniversary.  Due to the considerable interest surrounding the event on social media, we wanted to explore the topics of conversation and the […]

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Pride Month 2019: As told by data

Activists across the world gather during the month of June to celebrate Pride by commemorating the Stonewall Riots in 1969. Thousands of events are organized during the month-long Pride celebration, to remind the LGTBQ community that they have a voice. Social Media provides the community with another outlet for raising political awareness and for individuals […]

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An Introduction to Data Viz and Visual Analytics

Companies that prioritize social media data usage and analysis know it provides valuable information that not only helps them to understand their clients and identify new opportunities and challenges, but also allows them to answer questions that they didn’t even know they had in the first place. Social media data is increasingly being used by […]

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How has Plastic Waste Impacted Consumers and Industries?

It’s an unfortunate truth that, nowadays, our oceans are being polluted by huge amounts of plastic from around the globe, which is causing many species of sea life to become endangered. Awareness of this issue is increasing, however, and strides are being made to deal with this growing threat. There are many non-government organizations that […]

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The Importance of Measuring Product Launch Success

Innovation is the key to survival in a competitive environment, that is why companies invest thousands of dollars in product development. However, it does not stop at the product launch, measuring its success is also an important part of the process since it determinate if the investment worth the hassle or not. This is why […]

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Data Analysis, the key to prevent PR Crises

Many companies don’t know they are in the middle of a PR crisis until it is too late. This is due to being limited by policies that only react to problems. Policies should be proactive and focus on mitigating potential problems before they become bigger; which will not only save them from public scandal but […]

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Nintendo: Smashing it up on Twitter

Super Smash Bros. is one of the most popular games by Nintendo. Every new release or update generates thousands of comments in social media.  Fans love sharing its trailers, sneak peaks, facts and talking about what they love and hate. An example of this was when Nintendo announced Super Smash Bros. for Nintendo 3DS and […]

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