Nintendo: Smashing it up on Twitter

New Super Smash Bros. game will be released this year and people can't stop talking about it!

August 20, 2018


By Efraín López

Super Smash Bros. is one of the most popular games by Nintendo. Every new release or update generates thousands of comments in social media.  Fans love sharing its trailers, sneak peaks, facts and talking about what they love and hate.

An example of this was when Nintendo announced Super Smash Bros. for Nintendo 3DS and Wii U during the E3 2013.  Since the date of this announcement until its release date for Wii U on November 2014 (around 18 months later), the game Super Smash Bros for Nintendo 3DS and Wii U generated around 3.7M mentions.

September 12th, 2014 was when the game was mostly mentioned (96.5k mentions). A demo was launched and Twitter users requested a demo code to try out the game. The second peak (77.7k mentions) was on October 23rd, 2014, when Twitter users were discussing Mewtwo’s return to the game after being absent from Super Smash Bros. Brawl.

Why is Super Smash Bros. Ultimate changing the game?

This year, Nintendo announced its fifth installment of the Super Smash Bros. series: Super Smash Bros Ultimate, which has exploded on social media.  On March 8, Nintendo released the first tease announcing that Super Smash Bros. would be available for Nintendo Switch, which generated more than 513k conversations on Twitter.  However, the name of the video game was not revealed until June 12 during E3. Here, Nintendo announced that Super Smash Bros Ultimate was going to be the first Smash that would include all the characters that have ever been part of the video game series since day one. Thanks to this announcement Super Smash has generated more than 544k conversations on Twitter.

The trailer was finally released on August 8 during Nintendo Direct and Masahiro Sakurai took center stage by announcing the game’s new features. Oddly enough some of the comments that people had about the game, were how Luigi was murdered during the trailer which represented 24% of the conversations. Additionally, some people were upset that Waluigi was not part of the video game. However, this group just represented 10% of the conversations that happened during that day. King K Rool is the character that people were most excited about (39% of the mentions were about this character).

Overall, Super Smash Bros. Ultimate has had over 2 million conversations in just 6 months; much more compared to its successor.  Now that we know the massive buzz this new game has created on Social Media, the question remaining is: Will its developers listen to the 10% of users asking for Waluigi to be included in the game?

Efraín López

As a Head of Marketing at Maven Road, Efraín López focuses mainly on the practical application and management of the organization's marketing strategies. He has been involved in projects in APAC, North America and Latam (Malaysia, Indonesia, Singapore, China, Australia, USA) and have directed creative teams across the globe.

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