April 28, 2022
By Editorial Team
April ‘22 was the most anticipated date for thousands of festival lovers around the world. After a two-year hiatus due to the COVID-19 pandemic, the Coachella Valley Music and Arts Festival returned to the stage, garnering far more attendees and social media discussions than Coachella ‘19 and Lollapalooza ‘21.
Maven Road, a global business intelligence firm, conducted new research to understand what prompted users to attend the festival, and identify the main topics of discussion among the 12M+ mentions of the event.
These conversations provide an in-depth look into the community’s interests and motivations, unlocking opportunities for decision-makers, brands, and stakeholders that seek to reach this audience.
FOR MORE INFORMATION CONTACT
Senior Brand Manager – Maven Road