Coachella, a glimpse into the festival’s community and ‘22 comeback

April ‘22 was the most anticipated date for thousands of festival lovers, given that after a two-year hiatus due to the COVID-19 pandemic, Coachella returned to the stage

April 28, 2022

By Editorial Team

April ‘22 was the most anticipated date for thousands of festival lovers around the world. After a two-year hiatus due to the COVID-19 pandemic, the Coachella Valley Music and Arts Festival returned to the stage, garnering far more attendees and social media discussions than Coachella ‘19 and Lollapalooza ‘21.

Maven Road, a global business intelligence firm, conducted new research to understand what prompted users to attend the festival, and identify the main topics of discussion among the 12M+ mentions of the event.

These conversations provide an in-depth look into the community’s interests and motivations, unlocking opportunities for decision-makers, brands, and stakeholders that seek to reach this audience.

Find out in our full report.

FOR MORE INFORMATION CONTACT

Laura Nariño

Senior Brand Manager – Maven Road
laura@mavenroad.com

Editorial Team

Paul Herrera is The Chief Operating Officer & Co-founder at Maven Road, bringing valuable knowledge in management, marketing, and data analysis. With an MBA and several years of experience in Canadian and American companies, Paul ensures a responsible and efficient operation throughout the process of developing reports.

We have a lot to say about your industry. How about we meet?

Let's meet and make your data talk.

A global business intelligence firm focused on creating lean, actionable social media based insights. Our knowledge and expertise allows our customers to reach new pockets of cusumer data that would otherwise remain untapped

The world is talking, contact us today to start listening.

What we do

Let's meet