Coachella, a glimpse into the festival’s community and ‘22 comeback

April ‘22 was the most anticipated date for thousands of festival lovers, given that after a two-year hiatus due to the COVID-19 pandemic, Coachella returned to the stage

April 28, 2022


By Editorial Team

April ‘22 was the most anticipated date for thousands of festival lovers around the world. After a two-year hiatus due to the COVID-19 pandemic, the Coachella Valley Music and Arts Festival returned to the stage, garnering far more attendees and social media discussions than Coachella ‘19 and Lollapalooza ‘21.

Maven Road, a global business intelligence firm, conducted new research to understand what prompted users to attend the festival, and identify the main topics of discussion among the 12M+ mentions of the event.

These conversations provide an in-depth look into the community’s interests and motivations, unlocking opportunities for decision-makers, brands, and stakeholders that seek to reach this audience.

Find out in our full report.

 

 

FOR MORE INFORMATION CONTACT

Laura Nariño 

Senior Brand Manager – Maven Road
laura@mavenroad.com 

Editorial Team

Paul Herrera is The Chief Operating Officer & Co-founder at Maven Road, bringing valuable knowledge in management, marketing, and data analysis. With an MBA and several years of experience in Canadian and American companies, Paul ensures a responsible and efficient operation throughout the process of developing reports.

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