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Featured Report.

US Midterms: A Look Into The Conversation Around The Red Wave That Wasn’t

Although he wasn’t on the ballot, Trump was a big topic. Ron DeSantis’ landslide made him the top candidate on social media. Trailblazers’ wins spark discussions. Read these and more findings, in our Social Listening Analysis on the 2022 US Elections.

Lollapalooza 2022: A historic moment for K-Pop at the US music festival

This year’s Lollapalooza marked a historic moment in K-Pop history. Singer and rapper J-Hope became not just the first BTS member to debut as a soloist, but also the first South Korean to headline a main stage at a major American music festival. The festival drove an impressive 3.4M conversations, 4.4x more than last year. The majority of discussions revolved around J-Hope; over 2.4M occurred on the day of his performance and were mostly driven by fans sharing their excitement on Twitter.

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How the colors of Pride Month 2022 shone bright across online conversations

Commemorating the Stonewall Uprising of June 1969, a huge catalyst for the Gay Rights Movement in the United States, Pride Month has become a global celebration of diversity and inclusion. This year, the participation of the LGBTQ+ community and its supporters centered around self-expression and creativity, sharing their pride-inspired looks and make-up, fan art and illustrations.

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World Music Day 2022: feeling the beat of this year’s music celebration

The conversation around the global celebration of music rose for the second year in a row. For fans, it was a chance to share and appreciate their favorite songs. For artists, it’s becoming a great opportunity to engage with audiences and announce new releases.

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The force was strong with Obi-Wan Kenobi during “Star Wars Day”

“Star Wars Day” this year will be long remembered by fans, after Disney+ released the official trailer of Obi-Wan Kenobi to announce the launch of the TV series on May 27th, 2022. Fans took to social media to share their hype, driving over 800K social media conversations about the upcoming series that will present Ewan McGregor’s legendary Jedi Master.

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Coachella, a glimpse into the festival’s community and ‘22 comeback

April ‘22 was the most anticipated date for thousands of festival lovers around the world. After a two-year hiatus due to the COVID-19 pandemic, the Coachella Valley Music and Arts Festival returned to the stage, garnering far more attendees and social media discussions than Coachella ‘19 and Lollapalooza ‘21.

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What drove online buzz surrounding the 94th Academy Awards and its memorable moments?

The 94th Academy Awards took place on Sunday night at the Dolby Theatre in Hollywood, Los Angeles. It was a night filled with surprises, including Beyonce’s performance, the Red Carpet’s most fabulous looks, the big winners of the night – such as Dune and Coda – and the altercation between Will Smith and Chris Rock.

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The Oscars Social Media Buzz and Predictions

With the 94th Academy Awards right around the corner, Social Media users predict their Oscar 2022 winners. 96% of overall conversations occurred on Twitter. #oscarsfanfavorite was used 1.1M times across Twitter conversations, following the Academy’s post on the new ‘fan favorite’ category. #SpidermanNoWayHome and #Cinderella were amongst the most tweeted movies supported by fans.

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What droves the conversation about #SuperBowl?

The Super Bowl is the annual playoff championship game of the National Football League (NFL).
Maven Road analyzed online conversations from users located in the United States; a social listening analysis was performed to identify relevant feedback across social platforms.

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Gender Violence: A Crisis Amidst the COVID-19 Pandemic

Since the onset of COVID-19, violence against cis and trans girls and women has significantly risen. This has particularly been the case with domestic violence, as the lockdown imposed by governments to contain the virus put girls and women in violent households at risk by increasing exposure to their abusers.

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