Prevent, analyze and manage PR events. Before, during and after they occur.
Process and protocol development which is essential for organizations to gauge scale; as well as measure and calculate the impact of internal and external crises that can harm an organization, its stakeholders, or the general public. Such data will allow organizations to enhance internal crisis management processes and measurement. Evaluating such events at the audience level allows the most advanced understanding of, as well as the most comprehensive method for, managing their potential impact.