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Featured Article.

Gender Violence: A Crisis Amidst the COVID-19 Pandemic

Since the onset of COVID-19, violence against cis and trans girls and women has significantly risen. This has particularly been the case with domestic violence, as the lockdown imposed by governments to contain the virus put girls and women in violent households at risk by increasing exposure to their abusers. Additionally, lockdown restrictions made it […]

Social Media Listening: The Key to Connecting with your Audience

All our lives, we’ve heard older generations tell us to ‘listen before we speak’, which generally fell flat and induced eye-rolling. But, when you consider the world of social media and companies’ efforts to drive business success through it, this saying can actually set you on track to earn more engagement and optimize lead generation. […]

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How to Measure Social Media Performance?

Most of us have come across Facebook and Instagram accounts with a massive amount of Followers–which makes us expect compelling content that will capture our attention. Yet, once we get to the posts, they often turn out to be unexciting.  The world of Social Media is somewhat peculiar in that way. Many people follow a […]

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Youth Interested in Investing – Study For 2020-2021

  Maven Road, a global business intelligence firm, analyzed the 3.8 million social media posts about Youth Investing to understand the online conversation and find opportunities to connect with key audiences. There is an opportunity for brands to connect with younger audiences according to their interests in “Youth & Investment”; only 6.8% of online conversations […]

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Paul Herrera COO of Maven Road accepted into Forbes Business Council

New York, April 14 2021— Paul Herrera COO of Maven Road, has been accepted into the Forbes Business Council, the foremost growth and networking organization for successful business leaders worldwide. Paul was vetted and selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record […]

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Fake News: How To Spot It and Its Future Impact

What Is Fake News? Fake News is an often misused and misunderstood term. The closer you look, the harder a truth claim can be to verify. No one can claim to speak the truth with perfect precision. For that reason, it can be all too easy to discredit a journalistic claim, or angle, by shouting […]

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Disney+ – A Turning Point in the “Streaming Wars”

The new streaming service enters a highly competitive market, hoping to differentiate itself with its extensive content offerings. The service is available only in the USA, Canada and the Netherlands to start, but has been generating worldwide social media attention for some time. From January 1st to November 11th, 2019, on Twitter, Disney+ was mentioned […]

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Maven Road partners with Zignal Labs to enhance usage of Social Media Analytics

What a week! We’re excited to share that a few days ago we had the pleasure of signing a partnership with Zignal Labs to join its exclusive Network Partner Program. Apart from us, initial members of Zignal’s Partner Program include impressive firms like Brain+Trust Partners, CARMA, Pramana Collective, The Public Good Projects, TextOre and Trust […]

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Fashion Weeks: Through the Eyes of Social Media

It’s been more than a century since some ateliers of the early 1900s in Paris began hiring women to wear their creations in public shows, those were the forerunners of the modern fashion weeks. Even though the number of fashion weeks around the world has been increasing over the past two decades, New York, London, […]

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Fridays For Future: The Social Media Impact of Greta Thunberg

Someday in the future, we may remember December 14, 2018 as the day that an unknown 15-year-old climate change activist from Sweden stepped onto the international stage and commanded it, awakening the conscience of citizens across the world and demanding action from its leaders. Greta Thunberg’s speech at the 2018 United Nations Climate Change Conference […]

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Lollapalooza, a Social Media Record

Lollapalooza, an event that first launched in 1991, remains one of the country’s most anticipated and talked about music festivals. Chicago’s Grant Park hosted around 400K people this year, at the festival’s 15th anniversary.  Due to the considerable interest surrounding the event on social media, we wanted to explore the topics of conversation and the […]

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