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Lollapalooza 2022: A historic moment for K-Pop at the US music festival

This year’s Lollapalooza marked a historic moment in K-Pop history. Singer and rapper J-Hope became not just the first BTS member to debut as a soloist, but also the first South Korean to headline a main stage at a major American music festival. To understand user discussions about Lollapalooza, and the presence of K-Pop artists […]

How the colors of Pride Month 2022 shone bright across online conversations

Commemorating the Stonewall Uprising of June 1969, a huge catalyst for the Gay Rights Movement in the United States, Pride Month has become a global celebration of diversity and inclusion. This year, the participation of the LGBTQ+ community and its supporters centered around self-expression and creativity, sharing their pride-inspired looks and make-up, fan art and […]

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World Music Day 2022: feeling the beat of this year’s music celebration

The conversation around the global celebration of music rose for the second year in a row. For fans, it was a chance to share and appreciate their favorite songs. For artists, it’s becoming a great opportunity to engage with audiences and announce new releases Originally launched in France in 1982, World Music Day is now […]

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The force was strong with Obi-Wan Kenobi during “Star Wars Day”

“Star Wars Day” this year will be long remembered by fans, after Disney+ released the official trailer of Obi-Wan Kenobi to announce the launch of the TV series on May 27th, 2022. Fans took to social media to share their hype, driving over 800K social media conversations about the upcoming series that will present Ewan […]

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Coachella, a glimpse into the festival’s community and ‘22 comeback

April ‘22 was the most anticipated date for thousands of festival lovers around the world. After a two-year hiatus due to the COVID-19 pandemic, the Coachella Valley Music and Arts Festival returned to the stage, garnering far more attendees and social media discussions than Coachella ‘19 and Lollapalooza ‘21. Maven Road, a global business intelligence […]

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What drove online buzz surrounding the 94th Academy Awards and its memorable moments?

The 94th Academy Awards took place on Sunday night at the Dolby Theatre in Hollywood, Los Angeles. It was a night filled with surprises, including Beyonce’s performance, the Red Carpet’s most fabulous looks, the big winners of the night – such as Dune and Coda – and the altercation between Will Smith and Chris Rock. […]

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Gender Violence: A Crisis Amidst the COVID-19 Pandemic

Since the onset of COVID-19, violence against cis and trans girls and women has significantly risen. This has particularly been the case with domestic violence, as the lockdown imposed by governments to contain the virus put girls and women in violent households at risk by increasing exposure to their abusers. Additionally, lockdown restrictions made it […]

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Social Media Listening: The Key to Connecting with your Audience

All our lives, we’ve heard older generations tell us to ‘listen before we speak’, which generally fell flat and induced eye-rolling. But, when you consider the world of social media and companies’ efforts to drive business success through it, this saying can actually set you on track to earn more engagement and optimize lead generation. […]

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How to Measure Social Media Performance?

Most of us have come across Facebook and Instagram accounts with a massive amount of Followers–which makes us expect compelling content that will capture our attention. Yet, once we get to the posts, they often turn out to be unexciting.  The world of Social Media is somewhat peculiar in that way. Many people follow a […]

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Youth Interested in Investing – Study For 2020-2021

  Maven Road, a global business intelligence firm, analyzed the 3.8 million social media posts about Youth Investing to understand the online conversation and find opportunities to connect with key audiences. There is an opportunity for brands to connect with younger audiences according to their interests in “Youth & Investment”; only 6.8% of online conversations […]

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Paul Herrera COO of Maven Road accepted into Forbes Business Council

New York, April 14 2021— Paul Herrera COO of Maven Road, has been accepted into the Forbes Business Council, the foremost growth and networking organization for successful business leaders worldwide. Paul was vetted and selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record […]

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