What drove online buzz surrounding the 94th Academy Awards and its memorable moments?

Sunday’s 94th Academy Awards was filled with surprises–catalysts of online conversations that reverberated far after the closing of the ceremony.

March 31, 2022

By Editorial Team

The 94th Academy Awards took place on Sunday night at the Dolby Theatre in Hollywood, Los Angeles. It was a night filled with surprises, including Beyonce’s performance, the Red Carpet’s most fabulous looks, the big winners of the night – such as Dune and Coda – and the altercation between Will Smith and Chris Rock.

Maven Road analyzed 17.3 million conversations worldwide surrounding the 94th Academy Awards from February 2022 to March 28th, 2022, to understand what conversations during the gala revealed about the night’s winners and unexpected moments, such as when actor Will Smith struck comedian Chris Rock following a joke about his wife, Jada Pinkett Smith. The incident generated more than 5.3M online conversations, and more than 570.6K unique authors commented on it.

Find out in our full report.




Laura Nariño 

Senior Brand Manager – Maven Road

Editorial Team

Paul Herrera is The Chief Operating Officer & Co-founder at Maven Road, bringing valuable knowledge in management, marketing, and data analysis. With an MBA and several years of experience in Canadian and American companies, Paul ensures a responsible and efficient operation throughout the process of developing reports.

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