July 1, 2022
By Editorial Team
Commemorating the Stonewall Uprising of June 1969, a huge catalyst for the Gay Rights Movement in the United States, Pride Month has become a global celebration of diversity and inclusion.
This year, the participation of the LGBTQ+ community and its supporters centered around self-expression and creativity, sharing their pride-inspired looks and make-up, fan art and illustrations.
To understand user discussions about the celebration this year, and the most vocal Influencers within the LGBTQ+ community, Maven Road performed Social Listening and Audience Analysis. Data from the past three years was included as a benchmark and to track the evolution of the main conversation topics, as well as the most commonly used hashtags, such as #pridemonth.
What did users talk about? Who are the main Influencers for this audience? How did LGBTQ+ movies, TV shows, music and literature play a big part in online discussions? Why did some brands participating get backlash from the community?
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Senior Brand Manager – Maven Road