How the colors of Pride Month 2022 shone bright across online conversations

The LGBTQ+ community and its supporters turned to social platforms to celebrate in June: conversations using #pridemonth more than doubled since last year.

July 1, 2022


By Editorial Team

Commemorating the Stonewall Uprising of June 1969, a huge catalyst for the Gay Rights Movement in the United States, Pride Month has become a global celebration of diversity and inclusion.

This year, the participation of the LGBTQ+ community and its supporters centered around self-expression and creativity, sharing their pride-inspired looks and make-up, fan art and illustrations.

To understand user discussions about the celebration this year, and the most vocal Influencers within the LGBTQ+ community, Maven Road performed Social Listening and Audience Analysis. Data from the past three years was included as a benchmark and to track the evolution of the main conversation topics, as well as the most commonly used hashtags, such as #pridemonth.

What did users talk about? Who are the main Influencers for this audience? How did LGBTQ+ movies, TV shows, music and literature play a big part in online discussions? Why did some brands participating get backlash from the community?

Find out in our full report.

 

FOR MORE INFORMATION CONTACT

Laura Nariño 

Senior Brand Manager – Maven Road
laura@mavenroad.com 

Editorial Team

Paul Herrera is The Chief Operating Officer & Co-founder at Maven Road, bringing valuable knowledge in management, marketing, and data analysis. With an MBA and several years of experience in Canadian and American companies, Paul ensures a responsible and efficient operation throughout the process of developing reports.

We have a lot to say about your industry. How about we meet?

Let's meet and make your data talk.

A global business intelligence firm focused on creating lean, actionable social media based insights. Our knowledge and expertise allows our customers to reach new pockets of cusumer data that would otherwise remain untapped

The world is talking, contact us today to start listening.