World Music Day 2022: feeling the beat of this year’s music celebration

With people from more than 1,000 cities in 120 countries participating, the World Music Day celebration drove more than 86.6K mentions on social media on June 21st.

June 24, 2022


By Editorial Team

The conversation around the global celebration of music rose for the second year in a row. For fans, it was a chance to share and appreciate their favorite songs. For artists, it’s becoming a great opportunity to engage with audiences and announce new releases

Originally launched in France in 1982, World Music Day is now held annually in more than 1,000 cities in 120 countries. Fans and all kinds of musicians take part by pouring onto streets and parks, as well as on social media, to share their music with friends, neighbors, and strangers. With 86.6K of mentions, the conversation around the event was on the rise for the second year in a row.

To understand the main interests and conversation topics from the World Music Day community, Maven Road performed a Social Listening and an Audience analysis to measure the impact that the event has had on June 21st, 2022, as well as to benchmark the evolution of conversations over the past four years.

What did users talk about? How artists took advantage of the date to engage with fans and promote music? Why did India take over the conversation this year? We take a deep dive into the data in our infographic report.

Find out in our full report.

 

FOR MORE INFORMATION CONTACT

Laura Nariño 

Senior Brand Manager – Maven Road
laura@mavenroad.com 

Editorial Team

Paul Herrera is The Chief Operating Officer & Co-founder at Maven Road, bringing valuable knowledge in management, marketing, and data analysis. With an MBA and several years of experience in Canadian and American companies, Paul ensures a responsible and efficient operation throughout the process of developing reports.

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