Let’s make data talk.

Hello.

We are
Maven Road

A global business intelligence firm focused on creating lean, actionable social media based insights. Our knowledge and expertise allows our customers to reach new pockets of consumer data that would otherwise remain untapped.

The world is talking, contact us today to start listening.

Hello.

We are
Maven Road

A global business intelligence firm focused on creating lean, actionable social media based insights. Our knowledge and expertise allows our customers to reach new pockets of consumer data that would otherwise remain untapped.

The world is talking, contact us today to start listening.

Industry From All Angles


Instead of focusing on one area of industry, a specific market, or digital space; we employ a multi-faceted approach to growing business.

Diversified Client Portfolio


Our experience with clients in any and all areas of business has us ready to meet any challenge head on. Collaborating with existing social and marketing teams of all sizes and experience levels is one of our core functions.

Scope of Projects


Big or small, simple or complex: it’s all the same to us. We excel on projects of all shapes and sizes by constantly redefining the scope and depth of reports based on our clients need.

Ready to show you what we got.

Our Services

We develop reports comprised of a wide variety of variables that influence digital and social media activity including user demographic, audience archetype, conversation drivers and more. Using this information we craft acute, actionable social media based insights that allow visualization of macro and micro trends, as well as identification of potential target audiences.

Ready to show you what we got.

Our Services

We develop reports comprised of a wide variety of variables that influence digital and social media activity including user demographic, audience archetype, conversation drivers and more. Using this information we craft acute, actionable social media based insights that allow visualization of macro and micro trends, as well as identification of potential target audiences.

Audience Insights

Dive deep into audiences that are engaging with content related to your brand. Find out why audiences social behavior is an invaluable tool in developing market strategy.

PR Crisis Management and Measurement

Failing to prepare, is preparing to fail.

We work with clients to put in place safeguards that protect brand image from potentially damaging PR crises.

Social Media & Marketing Analytics

As experts in social listening, we allow clients to gain invaluable information based on social media: a global platform where interactions take place between over a billion interconnected users.

White Space Analysis

Look before you leap. Our baseline market research can help you gauge social and digital markets to determine focus and scope of marketing campaigns to put you on a path towards growth.


Reports for all tastes

Lollapalooza 2022: A historic moment for K-Pop at the US music festival

This year’s Lollapalooza marked a historic moment in K-Pop history. Singer and rapper J-Hope became not just the first BTS member to debut as a soloist, but also the first South Korean to headline a main stage at a major American music festival. The festival drove an impressive 3.4M conversations, 4.4x more than last year. The majority of discussions revolved around J-Hope; over 2.4M occurred on the day of his performance and were mostly driven by fans sharing their excitement on Twitter.

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How the colors of Pride Month 2022 shone bright across online conversations

Commemorating the Stonewall Uprising of June 1969, a huge catalyst for the Gay Rights Movement in the United States, Pride Month has become a global celebration of diversity and inclusion. This year, the participation of the LGBTQ+ community and its supporters centered around self-expression and creativity, sharing their pride-inspired looks and make-up, fan art and illustrations.

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World Music Day 2022: feeling the beat of this year’s music celebration

The conversation around the global celebration of music rose for the second year in a row. For fans, it was a chance to share and appreciate their favorite songs. For artists, it’s becoming a great opportunity to engage with audiences and announce new releases.

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The force was strong with Obi-Wan Kenobi during “Star Wars Day”

“Star Wars Day” this year will be long remembered by fans, after Disney+ released the official trailer of Obi-Wan Kenobi to announce the launch of the TV series on May 27th, 2022. Fans took to social media to share their hype, driving over 800K social media conversations about the upcoming series that will present Ewan McGregor’s legendary Jedi Master.

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Coachella, a glimpse into the festival’s community and ‘22 comeback

April ‘22 was the most anticipated date for thousands of festival lovers around the world. After a two-year hiatus due to the COVID-19 pandemic, the Coachella Valley Music and Arts Festival returned to the stage, garnering far more attendees and social media discussions than Coachella ‘19 and Lollapalooza ‘21.

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What drove online buzz surrounding the 94th Academy Awards and its memorable moments?

The 94th Academy Awards took place on Sunday night at the Dolby Theatre in Hollywood, Los Angeles. It was a night filled with surprises, including Beyonce’s performance, the Red Carpet’s most fabulous looks, the big winners of the night – such as Dune and Coda – and the altercation between Will Smith and Chris Rock.

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The Oscars Social Media Buzz and Predictions

With the 94th Academy Awards right around the corner, Social Media users predict their Oscar 2022 winners. 96% of overall conversations occurred on Twitter. #oscarsfanfavorite was used 1.1M times across Twitter conversations, following the Academy’s post on the new ‘fan favorite’ category. #SpidermanNoWayHome and #Cinderella were amongst the most tweeted movies supported by fans.

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What droves the conversation about #SuperBowl?

The Super Bowl is the annual playoff championship game of the National Football League (NFL).
Maven Road analyzed online conversations from users located in the United States; a social listening analysis was performed to identify relevant feedback across social platforms.

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Gender Violence: A Crisis Amidst the COVID-19 Pandemic

Since the onset of COVID-19, violence against cis and trans girls and women has significantly risen. This has particularly been the case with domestic violence, as the lockdown imposed by governments to contain the virus put girls and women in violent households at risk by increasing exposure to their abusers.

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Check out the latest from

Our Blog

In depth articles that tap on trending moments from a analytical perspective.

Check out the latest from

Our Blog

Here you can find in-depth articles that tap on trending moments from a analytical perspective. From sports to bitcoin, our expertise allows to dive into any trending topic and offer the data stroy behind any issue.

Lollapalooza, a Social Media Record

Lollapalooza, an event that first launched in 1991, remains one of the country’s most anticipated and talked about music festivals. Chicago’s Grant Park hosted around 400K people this year, at the festival’s 15th anniversary.  Due to the considerable interest surrounding the event on social media, we wanted to explore the topics of conversation and the buzz around the event’s performers. We also wanted to explore the connections between users discussing the festival on Twitter.

A team ready to rock.

We take a consultative approach to business marketing, which is driven by our diversified, global talent pool whose aim is to meet specific needs of individual clients. Our experience working with Fortune 500 companies has given us the knowledge and infrastructure to handle a wide array of business and marketing challenges. A Maven Road consultant will work with you to create a unique plan of action to meet your unique needs

Alphabet
Google
Local Guides
IBM
Waymo
Google Fiber

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